Darts fans have been left dumbfounded by the astonishing beer prices at the Premier League finals night at The O2 on Thursday night.
The 'cheapest' pint, a Budweiser, cost £9.25, representing a 30p increase from the previous year.
Premium beers commanded even higher prices, with Camden Pale Ale and Camden Hells Lager both priced at £9.80. This marked price hikes of 55p and 30p respectively compared to the year prior, which had already been branded 'disgusting' by fans.
The extortionate pricing left many supporters incensed as they flocked to watch the showpiece event.
Darts fans have been left dumbfounded by the astonishing beer prices at the Premier League finals night at The O2 on Thursday night
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Luke Humphries defeated Luke Littler in the final to claim the £275,000 winner's prize, getting his revenge after losing to the same opponent 12 months ago.
The world No 1 showed why he remains at the top of the rankings by beating the tournament favourite 11-8.
Littler, who was seeking to retain his Premier League crown for the second consecutive year, had to settle for the runner-up prize of £125,000.
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Darts fans had to fork out a huge amount on beers during Thursday night's Premier League final
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The result disappointed the 15,000 sell-out crowd, which was littered with purple shirts supporting the boy wonder.
Humphries' victory demonstrated his resilience after being rocked early in the match when he missed six darts at double.
Fan reactions to the expensive drinks dominated social media, with supporters expressing their outrage at the pricing.
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One fan shared a picture of a flat beer, writing: "£9.80 for a pint at the O2 and that's what you get?" followed by three laughing face emojis.
Another audience member simply couldn't stomach paying the extortionate prices and opted for a much cheaper alternative.
"£9.50 for a pint of BUDWEISER at the o2 tonight. Turned back round and chugged my water," the X user wrote.
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The pricing controversy overshadowed much of the evening's entertainment for many attendees.
The O2 venue itself came under criticism for its inability to generate sustainable atmosphere throughout the night.
One social media user wrote: "The O2 is far too big for the Premier League Darts. Void of any true atmosphere, much like it is when there's a gig there. £9.80 a pint, too."
Luke Humphries beat Luke Littler in the final of the Premier League on Thursday
PADespite the complaints from crowd members about both pricing and atmosphere, they were still treated to an entertaining night of darts.
The match saw both players throw quickly, with the score reaching 5-5 at the interval before Humphries secured the crucial break that proved pivotal in his victory.
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